Frequent users of Google’s business tools may have noticed a significant change in 2022–– Google My Business rebranded as Google Business Profile.
If you’re a local business, collecting more Google reviews is key to an effective online marketing strategy. Positive reviews indicate social proof, and 59% of prospective customers prefer using Google to read business reviews.
As a business owner, you likely know the basics of maintaining a healthy Google My Business Review portfolio: a 4.5+ star rating, review volume, and review frequency.
Want more Google business reviews? You won’t have to look far online to see dozens of websites offering to sell you “authentic” Google reviews.
Despite your best marketing efforts, the most valuable customer leads will never come from outbound ads or flashy campaigns.
When marketing a local business, there’s no question that online customer reviews are essential. Not only do they provide valuable feedback about your business from a customer’s perspective, but reviews also have a significant impact on your SEO strategy and SERP ranking.
