Step-by-Step Guide: How to Embed a Facebook Review on Your Website Using Trustmetrics

Displaying Facebook reviews on your website is a powerful way to build trust, engage visitors, and improve your brand’s credibility. Instead of dealing with complex API integrations, Trustmetrics simplifies the process, allowing businesses to effortlessly embed Facebook reviews badges.

This guide will walk you through how to use Trustmetrics to showcase Facebook reviews on your website in just a few easy steps.

Why Embed Facebook Reviews Using Trustmetrics?

1. Boost Customer Trust

Facebook reviews serve as powerful social proof, influencing potential customers and significantly improving credibility. When visitors see authentic feedback from real customers, they’re more likely to trust your brand and make a purchase.

2. Easy Integration Without Coding

Trustmetrics provides a simple, user-friendly interface to embed reviews without technical expertise. The intuitive dashboard makes it easy for anyone to set up and manage their review display, regardless of their technical background.

3. Real-Time Updates

Once integrated, your website will display the latest Facebook reviews automatically. This dynamic content keeps your site fresh and engaging, showing potential customers the most recent feedback about your products or services.

4. Enhanced SEO Benefits

Displaying fresh customer reviews can improve search engine rankings and online visibility. Search engines value user-generated content, and regularly updated reviews signal that your website is active and trustworthy, potentially boosting your search result rankings.

How to Embed Facebook Reviews Using Trustmetrics

Step 1: Sign Up for Trustmetrics

To begin embedding Facebook reviews on your website, follow these simple registration steps:

1. Visit Trustmetrics.io.
2. Click on “Log in” in the top right corner of the homepage.
3. If you don’t have an account yet, look for and click the “DON’T HAVE AN ACCOUNT” button.
4. Fill out the registration form with your business details and activate your free 7-day trial to explore all features.

Step 2: Connect Your Facebook Page

1. Access your Trustmetrics dashboard using your new login credentials.
2. Look for and click on the Facebook Integration section in the main menu.
3. Follow the prompts to authorize Trustmetrics to securely access your business page reviews.
4. Use the selection tool to choose which reviews you want to showcase on your website.

Step 3: Customize Your Widget

1. Browse through the various layout styles to find the perfect presentation for your reviews.
2. Use the customization tools to adjust colors, fonts, and styling to perfectly match your website’s branding.
3. Configure review filters to ensure you’re displaying the most relevant and positive feedback.

Step 4: Generate and Embed the Code

1. Once satisfied with your customization, click the Generate Embed Code button.
2. Use the copy function to save the generated code snippet to your clipboard.
3. Navigate to your website’s backend and paste the code into your desired location – whether it’s directly in the HTML or through your preferred CMS platform (WordPress, Shopify, Wix, etc.).

Best Practices for Displaying Facebook Reviews

✅ Highlight the Best Reviews – Use Trustmetrics’ filter to showcase top-rated feedback. Choose reviews that provide specific details about your products or services, as these tend to be more convincing to potential customers.

✅ Optimize Placement – Place reviews strategically across your website for maximum impact:

• Homepage: Build immediate trust with first-time visitors
• Product pages: Help customers make informed purchase decisions
• Checkout pages: Reduce cart abandonment by reinforcing confidence
• Contact forms: Encourage leads to take action

✅ Keep It Fresh – Set Trustmetrics to auto-update reviews to keep content relevant. Regular updates not only maintain visitor interest but also demonstrate that your business consistently delivers quality service. Consider setting up email notifications for new reviews so you can quickly respond to customer feedback.

✅ Use Multiple Display Formats – Experiment with different layouts to maximize engagement:

• Carousel: Perfect for showcasing multiple reviews in limited space
• Grid: Ideal for visual impact and quick scanning
• List: Best for detailed testimonials and longer reviews
• Sidebar widget: Great for continuous visibility across all pages

✅ Customize Your Display – Take advantage of Trustmetrics’ customization options to create a cohesive brand experience:

• Match your website’s color scheme
• Use consistent fonts and styling
• Adjust the number of reviews displayed
• Set minimum rating thresholds

Also read: How To Get Testimonials When Starting A Company: Building Trust From the Ground Up

Also read: 5 Effective Ways to Turn Website Visitors into Loyal Customers with Client Testimonials

Benefits of Using Trustmetrics for Facebook Reviews

✅ Hassle-Free Integration

No coding required—just copy and paste the generated widget code into your website. Perfect for business owners and marketers who want to focus on growth rather than technical implementation.

✅ Auto-Updates

Reviews update in real time, ensuring fresh content. Your website automatically displays new Facebook reviews as they come in, keeping your social proof current and engaging.

✅ Customizable Appearance

Match your website’s look and feel effortlessly with extensive customization options. Adjust colors, fonts, layouts, and display settings to create a seamless brand experience.

✅ SEO & Performance Optimized

Enhance credibility while keeping your website fast. Our widgets are designed with performance in mind, using lazy loading and optimized code to ensure your page speed isn’t compromised while showcasing valuable social proof.

✅ Advanced Analytics

Track how visitors interact with your reviews through detailed analytics. Understand which reviews generate the most engagement and optimize your display strategy accordingly.

Conclusion

Embedding Facebook reviews on your website has never been easier with Trustmetrics. It helps businesses display authentic customer feedback with minimal effort, boosting trust and conversions.